Viral exposure sparks worldwide donations

An online post by American influencer Mandi Jung highlighting a Kelowna municipal campaign sign has triggered global attention and financial contributions. Jung shared an image of one of Brady Rogers’s 35 lawn signs with her 100,000 followers on X, calling it “the most millennial thing I have seen in my entire life.” The post garnered 147,000 likes, while an associated video reel amassed roughly 1.5 million views, driving unexpected international interest toward the local race.

“This last week especially has been pretty wild,” Rogers said. “It’s been very unexpected. Locally I’ve been getting attention, but then somebody in the states I guess found me and made a reel about my campaign and it’s I think had one and a half million views or something.”

Humour as a voter engagement strategy

The 33-year-old candidate, who operates a business 3D-printing household items from recycled plastic, turned to social media to launch his campaign. “I decided I wanted some signs and had some funny ideas, so I put it out on Instagram to raise some money and set up a campaign,” Rogers said.

His physical campaign signs state, “Brady Rogers for city council. Don’t worry, I’ll fix everything. Terms and conditions apply.” Readers scanning a QR code on the signs are directed to a website where Rogers openly states that he lacks qualification, lacks political expertise, and dislikes politics, before concluding, “Fine, I’ll do it.” Rogers explained that his lighthearted approach aims to capture public focus and motivate residents to participate in voting.

Policy proposals and local platform

Beyond the viral marketing, Rogers is focusing on city governance and community challenges. “Our city has a lot of good initiatives and good work being done on it. But I’m looking at how we can better integrate some of those initiatives and perhaps provide more unified leadership on it,” he stated.

His platform addresses specific business and resident concerns, particularly regarding street-level drug use. “There’s more the city can be doing to address the immediate concerns that businesses and residents have around things like open drug use. I’ve been looking into the idea of perhaps testing a zero-tolerance policy in Kelowna around open drug use. It’s not going to stop people from doing drugs, but I think it would mean a lot to businesses if we could at least push the drug use off the streets,” Rogers said.